Get cited by the engines that answer.

A GEO agency increases how often AI platforms — ChatGPT, Perplexity, Gemini, and Google AI Overviews — mention, cite, or recommend your brand. The work spans four areas: engineering content AI can extract, building structured data and entity consistency, earning mentions in the third-party sources AI engines trust, and tracking your share of AI answers against competitors.

Every engagement includes: a full AI visibility audit, buyer-intent prompt research, answer-first content creation and optimization, JSON-LD schema implementation, entity and brand-fact consistency work, citation-source strategy with earned third-party mentions, monthly share-of-model tracking across four AI engines, and a prioritized gap analysis. You see exactly what was done and what moved.

Months 1–2: audit, prompt research, and technical foundation — schema, entity fixes, content restructuring. Months 3–4: authority building — earned mentions in cited sources, review-platform depth, community presence. Months 5–6: measurable citation movement on your prompt set, competitive gap-closing, and scaling what works. GEO compounds like SEO: early wins in weeks, defensible visibility in two quarters.

A GEO audit answers three questions: What do AI engines currently say about your brand — and is it accurate? Which prompts in your category trigger competitor mentions instead of yours? Which sources do those engines cite, and are you present in them? The output is a scored gap analysis with a prioritized action plan — not a generic checklist.

Both. If you have a strong SEO foundation (in-house or another agency), HITOX layers GEO on top: prompt research, citation-source work, AI tracking, and content engineering. If your foundation is weak, we’ll tell you honestly — GEO built on poor SEO underperforms, because AI engines pull heavily from content that already ranks and from established authority.

Yes. Agencies facing sudden “AEO and GEO” client requests can white-label HITOX’s delivery: audits, prompt research, AI visibility reporting, and citation-building executed under your brand. You keep the client relationship; we supply the methodology, tooling, and fulfillment. Ideal for SEO and marketing agencies that want to answer the demand without building a GEO team from scratch.

Prompt research is keyword research for the AI era: identifying the actual questions and follow-up prompts your buyers ask ChatGPT, Perplexity, and Gemini — “best X for Y,” “X vs Y,” “is X worth it.” Every GEO decision flows from it: which content to build, which sources to earn mentions in, and which prompts to measure your visibility against monthly.

Share of model is the percentage of AI-generated answers, across your defined buyer-intent prompt set, in which your brand is mentioned or cited versus competitors — the AI-era equivalent of share of voice. Because AI answers vary run to run, HITOX samples each prompt repeatedly across ChatGPT, Perplexity, Gemini, and AI Overviews, then reports the trend monthly.

AI hallucinations about pricing, features, or even your company’s existence are a real commercial risk — and fixable. We trace the wrong claim to its likely sources, correct the record everywhere the engines look (your site, structured data, directories, review platforms, authoritative third parties), and monitor until the corrected fact propagates into AI answers. Accuracy monitoring is part of every HITOX engagement.

Entity optimization means making your brand a clear, consistent “thing” AI systems can verify: identical facts (name, category, offerings, locations, leadership) across your site, schema, Wikipedia-adjacent sources, directories, LinkedIn, and review platforms. LLMs cross-reference sources before trusting a claim — inconsistent entity data reads as unreliable, and unreliable brands don’t get recommended.

Citation environment decay is when the third-party sources AI engines cite about your category go stale, get deleted, or shift toward competitors — quietly eroding your AI visibility even when your own site is perfect. GEO isn’t set-and-forget: HITOX monitors your citation environment continuously and keeps refreshing the sources engines pull from, so visibility compounds instead of decaying.

It varies by category, which is why we reverse-engineer it: we run your buyer prompts, log every source the engines cite, and rank them by frequency. Typical mix: Reddit and niche communities, review platforms (G2, Trustpilot, industry-specific), comparison publishers, and authoritative blogs. Then we earn presence in each — genuine contributions, reviews, digital PR — never fake seeding.